Telemarketing Registration
Register your business as a telemarketer (Principal Entity) with TRAI / TRAI DLT platform for compliant marketing calls, SMS, and WhatsApp Business messaging.
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What is Telemarketing Registration?
Under TRAI's (Telecom Regulatory Authority of India) Digital Ledger Technology (DLT) framework, every business wishing to send commercial SMS, calls, or WhatsApp Business messages must register as a Principal Entity on the DLT platform. Without DLT registration, telecom operators will block your messages and calls. You must register your sender headers (e.g., "VM-LGLDR"), message templates, and opt for a consent management framework. This is mandatory for all businesses running promotional and transactional SMS/call campaigns.
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Why DLT Telemarketing Registration is Essential
TRAI Compliance
Mandatory for all commercial communications — fines up to ₹2 Lakhs per violation.
Message Deliverability
Only DLT-registered templates are delivered. Unregistered messages are blocked by telcos.
Brand Recognition
Use your registered sender header ID (e.g., VM-COMPNY) for instant brand recognition.
WhatsApp Business
DLT registration is required for WhatsApp Business API with approved message templates.
Eligibility & Requirements
How to Register on TRAI DLT Platform
DLT registration is done through one of the major telecom operator DLT portals (Jio, Airtel, Vi, BSNL, MTNL).
1Step 1: Choose a DLT Operator
Register on any one telecom operator's DLT platform (Jio DLT, Airtel DLT, Vi DLT, etc.) — inter-operability is automatic.
2Step 2: Register as Principal Entity
Create account and register as a Principal Entity (business entity) with company documents.
3Step 3: Add Headers
Register your 6-character SMS sender headers (e.g., LGLDR for LegalDoor) — separate headers for transactional and promotional.
4Step 4: Register Message Templates
Submit all SMS/call script templates for approval. Templates must be specific — variable fields should be minimal and defined.
5Step 5: Consent Framework
Set up consent mechanism (opt-in records) for promotional messages. Scrub DND numbers regularly.
6Step 6: Go Live
Once headers and templates are approved by TRAI, start your compliant marketing campaigns.
DLT registration takes 7–15 days. Template approval can be ongoing as you add new campaigns.
Documents Required
Business Identity
- PAN Card of Business
- GST Certificate
- Certificate of Incorporation
- Address proof
Registration Details
- List of SMS headers needed
- Draft message templates
- Consent collection mechanism description
Authorized Signatory
- PAN and Aadhaar of signatory
- Authorization letter
- Email and mobile for OTP
Post-Registration Compliance
DND Scrubbing
Before every bulk SMS or call campaign, scrub your recipient list against NDNC (National Do Not Call) registry.
Template Compliance
Use only approved templates — sending messages outside approved templates is a TRAI violation.
Consent Records
Maintain digital records of customer consent (opt-in) for at least 3 years.
TRAI Complaint Resolution
Respond to TRAI complaints within 24 hours. Recurring violations lead to header blacklisting.
Common Questions
Everything you need to know
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